L’Oreal

After Unilever’s eight-cluster approach, the 22.5-billion-euro global beauty company L’Oreal has now demarcated eight strategic regions to boost its universalization strategy of conquering the next billion consumers. The reorganization also splits the Asia-Pacific zone into two regions, northern Asia, comprising China, Hong Kong, Taiwan, Japan and Korea, and southern Asia and Pacific, which includes India, Australia and New Zealand. The objective is to adapt to the rapid globalization of the organization’s activities.

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