The British super brand launches in India with Reliance Brands.
British fashion brand Superdry, worn by celebrities such as David Beckham and Pippa Middleton, is coming to India through a tie-up with Reliance Brands. Reliance Brands, a unit of Mukesh Ambani-controlled Reliance Industries, has signed a 20-year licensee agreement the UK’s SuperGroup, owners of the premium-to-luxury Superdry label.
The Hindu Times July 29, 2012.
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