lux brands Indian love
Brands Redefining Luxury –
Luxury has made India its home. From Armani to Chanel and Ermenegildo Zegna to Versace, each has created establishments in the country. Additionally, the already existing brands such as Gucci, Armani, Hugo Boss, Louis Vuitton, Hermes, Jimmy Choo etc., are eyeing the Indian market with renewed, country-specific, localised strategies.
17 Luxury Fashion Marques in India – Triumphing New Frontiers
As the integration of the Indian consumer with global trends continues, international fashion brands can expect to find the country an increasingly fruitful ground for growth. Increasingly, in the recent years, India’s growing luxury potential has attracted several brands to the country. This impetus has been driven by an ever-increasing base of ultra high-net worth households, which are likely to grow at 27 per cent till 2017-18.
Indian consumers are exhibiting a distinctively higher preference towards luxury fashion brands. There seems to be an ever increasing and growing appetite for all things luxury. India has hence become a growing aspirational market for international luxury and fashion brands. We are continuously seeing the more far-sighted and committed brands consolidating their position in the market by continuing to look at expansion strategies.
Despite this, the Indian market has a lot of untapped potential. As the integration of the Indian consumer with global trends continues, international fashion brands can expect to find the country an increasingly fruitful ground for growth.