Why India?

The real buying power is shifting to Asia. India’s burgeoning middle class currently at 300m is expected to grow by 150m over the next 3 years. The fashion, beauty and lifestyle sectors are witnessing unprecedented growth, driven by online channels that are demonstrating 70% growth. Consumer spending is set to multiply 4-fold to a staggering $3.6 trillion by 2020”.

This increase in consumption will be driven by a number of factors:

+ Fast rising incomes of the middle classes

+ Increasing aspirations of a brand savvy young India demanding access to more brands, and products.

+ A widespread media attention and a growing physical reach across India.

This is happening against a struggling backdrop in mature markets. However there remains significant barriers to entry, Brandspoke are in a unique position to navigate the complex Indian market.

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